QMUNITY Fundraising Campaign
Design Brief
Choose a non-profit organization, charity, or non-government organization and create a fundraising campaign that speaks to their largest issue. (Campaign for school project)
Choose a non-profit organization, charity, or non-government organization and create a fundraising campaign that speaks to their largest issue. (Campaign for school project)
Timeline: 12 weeks
Expectations: Create a fundraising campaign based on research analysis for the selected organization. Include and design a report that showcase the research findings as well as a brochure to leave with the client.
The #endyouthhomelessness Campaign
The Issue
The shelter system is often a dangerous place for LGBTQ2S youth, due to widespread discrimination that is rarely acknowledged or addressed.
Homophobia, Biphobia, and Transphobia have been normalized in the shelter systen through lack of proper training for shelter staff. Without proper training, it is difficult for staff to intervene and stop these incidents from happening.
Homophobia, Biphobia, and Transphobia have been normalized in the shelter systen through lack of proper training for shelter staff. Without proper training, it is difficult for staff to intervene and stop these incidents from happening.
Campaign Goals
To raise awareness of the struggles that LGTBQ2S youth experience from their peers and families. To work towards creating a societal level of acceptance and understanding and find more allies to help spread the word.
Inspire the audience to care, which inspires them to want to help. Whether it is to donate, become a member, or volunteer the more people that are involved in a positive way, the more we can spread the message of inclusivity and diversity being the norm.
For this campaign, the focus will be to:
* Raise money to increase safe spaces for LGBTQ2S youth in homeless shelters
* Raise awareness about the issue of youth homelessness
* Encourage people to volunteer (Secondary goal)
Inspire the audience to care, which inspires them to want to help. Whether it is to donate, become a member, or volunteer the more people that are involved in a positive way, the more we can spread the message of inclusivity and diversity being the norm.
For this campaign, the focus will be to:
* Raise money to increase safe spaces for LGBTQ2S youth in homeless shelters
* Raise awareness about the issue of youth homelessness
* Encourage people to volunteer (Secondary goal)
Fundraising Posters and Mock-ups
Brochure for client
Research Report
